Brandon Fried, Executive Director, AfA, Sasha Goodman, Chief Administrative Officer (CAO), Rock-it Global, and Kirk McCann, Chairman, AfA Board
The accolade recognizes Goodman’s 12-year service on the AfA Board and her championing of women in air cargo
Nashville, Tennessee, USA, Tuesday 14th February 2023: Sasha Goodman, Chief Administrative Officer (CAO), Rock-it Global, received the Airforwarders Association (AfA) Jim Foster Lifetime Achievement award at the AirCargo 2023 event in Nashville, Tennessee, yesterday (Monday 13th February 2023).
The award recognizes her career in air cargo as well as her 12 years of service on the AfA Board of Directors, and her championing of women in air cargo.
Goodman has spent over 25 years at Rock-it, starting as Vice President Sales and being appointed CAO in 2020.
She is an advocate for gender diversity in the air cargo industry and chaired a panel at the AirCargo event, focused on supporting the professional development of women in company structures.
“I spent 12 years on the Board of AfA and have been blessed with meeting the most extraordinary people,” said Goodman.
“I am going to continue championing women in the industry through AfA, and I will continue to be part of the AfA planning committee.
Goodman’s time on the AfA board termed out at the end of 2022, but she has remained an active AfA member, continuing to take a leading role in its Annual General Meeting planning committee.
“Sasha is a highly regarded, and long-serving representative in the industry, and it was our absolute honour to present her with the much-deserved Lifetime Achievement Award,” Brandon Fried, Executive Director, Airforwarders Association.
“We look forward to many more years of her service to the air cargo world.”
She was joined on a panel at the AfA AirCargo 2023 Women’s Networking Event by Sandy Gregory, Senior Director, Air Strategy and Compliance, Maergo.
“Women need to be supported in this industry and people in authority need to do everything they can to help women drive the industry forward,” said Gregory.
Panelists told women at the event that it was vital to play to personal strengths, become corporately aware, and believe that you belong in the boardroom.
There was also a strong call for more mentors to help women to rise up the corporate ladder.
“Know yourself, know your brand and worth, and understand that you need to be confident,” said Goodman.
“Don’t fall into the trap of not knowing what you want to be and articulate it in a calm manner.”
Other winners of the AfA AirCargo 2023 Awards included: International Airline of the Year awarded to Lufthansa Cargo; Vendor of the Year awarded to 7L freight; Surface Carrier of the Year awarded to Sterling Transportation; and Domestic Carrier of the Year awarded to Southwest Cargo.
About Rock-it Cargo
Rock-it Cargo is a leading provider of time-critical air, ocean, and surface freight forwarding and logistics for the live entertainment and music touring, sports, motorsports, broadcast, performing arts, tradeshow, and corporate event sectors.
Rock-it Cargo is a Global Critical Logistics Company (GCL), the holding company for a family of leading brands including Dietl, Cosdel, CargoLive, Dynamic International, and CARS who work with customers in fine arts, classic and high-end automobiles, film, television, and industrial projects.
Headquartered in Los Angeles CA, GCL has offices in North America, Europe, the Middle East, Asia Pacific, Australia, and Central and South America, augmented by a network of long-term partner agents specializing in critical logistics.
GCL is backed by ATL Partners, a premier sector-focused private equity firm based in New York.
The companies of GCL have served thousands of customers annually for over 40 years with bespoke, specialized logistics solutions for the most demanding transportation requirements across every continent.
For more information, please visit rockit.global
About the Airforwarders Association
The Airforwarders Association (AfA) represents hundreds of U.S companies dedicated to moving cargo through the supply chain on all modes of transport.
AfA has been supporting member companies of all sizes for 35 years, acting as the voice of the industry and lobbying legislators to help drive sustainable practices and ensure resilient, safe, secure supply chains.
As an alliance of indirect air carriers, cargo airlines and related businesses operating across the global transportation community, we represent member companies dedicated to moving air cargo through the supply chain.
Our members include not only air forwarders, but truckers, airlines, warehouse operators and businesses delivering a range of supporting services including technology, training, compliance, insurance and legal, just to name a few industries.
From campaigning for better national infrastructure to opening discussions about carbon reductions and digitilization – AfA has promoted hundreds of its members and streamlined business models to continue the growing industry.
More information at airforwarders.org/
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